Robert J Thompson

  • Teaching Associate Professor

RJ Thompson, MFA, is an award-winning marketing and graphic-interactive design professional. At Pitt, RJ was the Manager of Digital Strategy in Pitt Health Sciences Strategic Communications and the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh. Before joining Pitt, he was a tenured faculty member in the Graphic and Interactive Design program in the Department of Art at Youngstown State University. Previous to Youngstown State, RJ taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania. Continuing his career in education, since e2019 RJ has maintained adjunct professor appointments in the Joseph M. Katz Graduate School of Business at the University of Pittsburgh (marketing and advertising), Rowland School of Business and School of Communications at Point Park University (digital marketing and interactive design, respectively), and the College of the Humanities at the Community College of Allegheny County (graphic design and interactive design.) Outside of marketing, design, and teaching, RJ is also the Co-Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival. In 2024, RJ founded Bellevue Forward, a 501(c)3 non-profit economic development organization that seeks to lift economic progress in the borough of Bellevue, Pennsylvania. Throughout his career, RJ has received many accolades for his creative works: In 2015, he was one of several recipients of the National Endowment for the Arts “Our Town” grant, valued at $100,000, for the INPLACE (“Innovative Plan for Leveraging Arts & Community Engagement”) project. In 2017, RJ received a “Best of Marketing Award” from the Ohio Economic Development Association for his efforts in rebranding the City of Youngstown, Ohio. In 2018, RJ was accepted into the prestigious Cohort 2 of the National Arts Marketing Project, a program supported by Americans for the Arts and the Pennsylvania Council on the Arts. In 2019, RJ also received a scholarship to join the National Arts Strategies Executive Program in Arts & Culture Strategy through the School of Public Policy at the University of Pennsylvania. In 2019, RJ was honored with the Ohio Governor's Award in the Arts in Community Development, the state of Ohio’s highest recognition in the arts sector. Recently, RJ was named Vice Chair of the national advisory board for the National Institute for Social Media, renewed as a board member leader in the PA Humanities, and received many accolades from GDUSA Magazine and the University & College Designers Association for several Pitt marketing projects. Recently, RJ was awarded the University of Pittsburgh Staff Council Mentor Award. RJ is President Emeritus of the Pittsburgh chapter of the American Marketing Association and current President of the American Institute of Graphic Arts - Pittsburgh chapter. RJ lives in Bellevue, Pennsylvania, with his wife, Erin, and their daughter, Amelia Parker.

Education & Training

  • UNIVERSITY OF PENNSYLVANIA Graduate Certificate, Arts & Culture Strategy Executive Program; 2019
  • Graduate Scholarship Recipient SAVANNAH COLLEGE OF ART & DESIGN Master of Fine Arts, Graphic Design; 2011
  • Graduate Scholarship Recipient CALIFORNIA UNIVERSITY OF PENNSYLVANIA Bachelor of Science, Graphic Design; 2007
  • INTERNATIONAL ACADEMY OF DESIGN AND TECHNOLOGY Associate degree, Visual Communications; 2005

Representative Publications

GDUSA Magazine, Logo Lounge, American Marketing Association Journal of Marketing

Research Interests

Digital Marketing and Strategy Paid media and analytics frameworks Digital storytelling and content strategy Social media strategy and engagement Website UX/UI design and optimization Data Storytelling & Visualization Visual information design Data-driven narratives in marketing and communication Analytics-driven creative decision-making Branding & Identity Design Community and place branding Higher education branding and recruitment campaigns Brand management and storytelling Emerging Media & AI Artificial intelligence applications in marketing and communication Interactive media and emerging technologies in design Creative Placemaking & Community Development Art and design as catalysts for urban revitalization Creative economy initiatives and economic development Public art and mural projects (e.g., Bellevue Mural Arts Program) Non-profit social entrepreneurship Interactive & Experience Design User experience (UX) design and usability testing Interactive environments and digital wayfinding Motion graphics for interactive contexts Customizable digital learning environments Design Education & Pedagogy Curriculum development in interactive and graphic design Cross-disciplinary design methodologies Creative problem-solving pedagogies Gamification in teaching Arts and Culture Strategy Arts policy and cultural entrepreneurship Strategic planning for arts organizations Arts sustainability and community engagement Social Impact & Equity in Communication DEI-focused communications strategies Social cause campaigns and poster projects Storytelling for nonprofits and mission-driven organizations Entrepreneurship in Creative Industries Design entrepreneurship and business development Strategic consulting for startups and creative enterprises Transformational Play LEGO Game Design Play with Neurodivergence (Autism, ADHD)

Research Grants

• Investigator and Co-Author, National Endowment for the Arts “Our Town” 2016, “INPLACE”, value $100,00 with ~$75,000 matching, additional support on National Endowment for the Arts “Our Town Technical Assistance Grant” • Primary Investigator, Financial Manager, and Author, City of Youngstown, “City of You Rebranding Campaign”, value $103,000, 2016 to present. • Year of Creativity, University of Pittsburgh, $2,000, “Seriously Creative: The Business of LEGO” • Bellevue Mural Arts Program 2019, Artplace America Matching Grant via IOBY.org, total amount raised: $5,000 • Greater Pittsburgh Arts Council 2022, Catalyst Grant, $2,000 • Ohio Education Association, “School of YOU Podcast” - $500 • Investigator and Author, Community Foundation of the Mahoning Valley, “Social Cause Posters”, $1,000 • Investigator and Author, Community Foundation of the Mahoning Valley, “Women’s History Month: Gaby Berglund Cardenas Exhibition”, $500 • Investigator and Author, Community Foundation of the Mahoning Valley, “Black History Month: Malcolm Mobutu Smith Exhibition”, $500 • Investigator and Author, Puffin West Foundation, “Social Cause Posters”, $500 w/ $1500 matching from CCAC and YSU Dept. of Art. • Investigator and Author, YSU University Research Council, “Digital-Interactive Wayfinding Interface Display System in Site-Specific Branded Environments,” valued at $5,000. • Investigator and Author, YSU Assessment Mini-Grant 2017, “Cross-Pollinated Design Curriculum,” value $1,000. • Investigator and Author, Dean’s Summer Faculty Improvement Grant, “Shared Open Device Lab,” value $3,000. • Investigator and Author, YSU Assessment 2016, Best Practices in Assessment Poster, “Youngstown Design Works: Assessment of Students and Clients,” value $500. • Investigator and Author, YSU Assessment Mini-Grant 2014, “Customizable Analytics-Driven Learning Management System,” value $1,000.

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